Hugo was founded by Martin Veleba at the age of 21. He was inspired abroad while he was traveling across the US. He tried to find an alternative to sugar-free gums and candy. Hugo offers healthy chewing gums and sweets without artificial sweeteners, colorants, aspartame and fructose-glucose syrup. Candies and chewing gums are sweetened only with xylitol, which is obtained from fruit or silver birch, flavored with fruit and colored with natural ingredients.